Storyteq - ITG

I help drive the design and development of our white-label SaaS Content Management Platform (CMP), enabling global brands such as Heineken, Mass Mutual, Rituals, Sky, John Lewis Partnership, and M&S to scale their creative production seamlessly. A key focus of my work is implementing a themeable, tokenised design system that empowers clients to customise their branding efficiently. This system ensures a consistent user experience while supporting the rapid deployment of campaigns across diverse channels.

In addition to designing intuitive user experiences, I play a pivotal role in improving internal processes and implementing Standard Operating Procedures (SOPs) that enhance team efficiency and collaboration. By establishing clear workflows and optimising design operations, I ensure our teams can deliver high-quality results at pace and scale. Through a blend of user-centred design, scalable solutions, and streamlined processes, I contribute to making our CMP a critical tool for marketers striving to elevate their creative output and simplify production workflows.

Staysure Group  

I joined as the first designer on the digital team to drive digital transformation and increase conversion. In the initial phase, we achieved a 3% increase, adding £2 million to the year-end margin. I addressed UI inconsistencies and poor accessibility on the Staysure and Avanti websites, implementing a basic design system and using Optimizely for A/B testing to improve usability. Involved in the full end-to-end process, I led user research, created wireframes, prototypes, and high-fidelity designs, collaborating with cross-functional teams to iterate and implement designs based on feedback.

Later on I spearheaded the newest design systems strategy, establishing the Design Systems Guild for cross-team collaboration. I built three design systems from scratch, utilised latest release Figma’s variables, and adopted an atomic design methodology, integrating components into our Storybook library for consistency and efficiency.

Direct Line Group  

At DLG I focused the majority of my time being the main product/visual designer on the home insurance section of the websites. I designed across all of the main insurance brands at DLG which included Direct Line, Churchill and Privilege. I worked collaboratively with data analysts, UX researchers and content writers on the identification of pain points within the digital customer journeys. Using my skillset to maximise the visual impact we have with our brands and identify opportunities within the market to deliver innovative solutions/product.

Maddison Ltd

Loughborough Design School

Working within the marketing department I was given responsibilities which included event organisation, graphic design, website & social media management, text/video/image editing. I was involved heavily with the organisation of the Design School's Degree Show 2019. I co-organised with members of the marketing team and wider university staff. As well as working closely with the students to provide them with the best opportunity to show case and present their final year projects.